New survey finds American teens are not interested in using virtual reality, as only 4% of headset owners use it daily, according to Piper Sandler. The investment firm’s survey revealed that while 29% of teenagers polled own a VR device, 87% own iPhones. Additionally, 14% of headset owners used VR weekly.
Furthermore, the survey revealed that teenagers did not appear to be enthusiastic about purchasing upcoming VR headsets. Out of the polled teens, only 7% indicated that they intended to buy a headset, while 52% were uncertain or uninterested.
According to a new survey from Piper Sandler, despite billions of dollars in investment in virtual reality technology from Big Tech companies and the availability of low-cost headsets, the hardware and software has not yet caught on with the public. This is reflected in the fact that only 29% of teens polled own a VR device, and of those, only 4% use it daily and 14% use it weekly. As teenagers are often viewed as early adopters of new technology, their lack of interest in VR could provide insight into the future of the industry.
Piper Sandler analysts wrote that the lukewarm usage of VR among teenagers indicates that the technology is still in its early stages, and that smartphones are still more important. Additionally, the survey results show that VR is facing difficulties in gaining popularity, especially as Apple is expected to release its own headset soon. The survey implies that it may be challenging for VR to persuade potential customers to adopt the technology.
According to analysts, Facebook parent company Meta is expected to launch new virtual reality headsets later this year, while its Quest 2 headset, which was released in 2020, is currently the leader in the market in terms of sales, though shipments declined in 2021. Piper Sandler conducted a survey of over 5,600 teens in the United States in February for its study.