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‘Barbenheimer’ Starts Strong with $32.8 Million in Combined Thursday Sales

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'Barbenheimer' Starts Strong with $32.8 Million in Combined Thursday Sales

“Barbenheimer” is taking the domestic box office by storm with a blazing start. The film, known as one-half of the viral internet meme “Barbie,” has already amassed an impressive $22.3 million in Thursday night preview ticket sales. This remarkable figure has set a new record for 2023, surpassing the first-night earnings of blockbusters like Marvel’s “Guardians of the Galaxy Vol. 3,” which garnered $17.5 million, and Sony’s “Spider-Man: Across the Spider-Verse,” which achieved $17.4 million on its opening night. With such a phenomenal debut, “Barbenheimer” is poised to become a major sensation in the cinematic landscape, captivating audiences and leaving a lasting impact on the industry.

The R-rated epic “Oppenheimer” clocked in an impressive $10.5 million from Thursday showings, putting it on par with other major releases like 2017’s “Wonder Woman” and this year’s live-action adaptation of “The Little Mermaid.” Despite its lengthy three-hour runtime, the film’s box office performance demonstrates strong audience interest and potential for further success in the coming days.

As the weekend approaches, Warner Bros.’ “Barbie” is anticipated to dazzle the box office, projected to secure over $140 million or potentially even more during its initial three-day theatrical run. On the other hand, Universal’s “Oppenheimer” is also poised for success, with early estimates suggesting it will capture at least $50 million, and some optimistic box office analysts even predicting it could surpass $60 million in ticket sales. Both films are drawing considerable attention and anticipation, promising an exciting and competitive weekend at the box office.

Collectively, the two films have the potential to rake in a staggering $200 million during their opening weekend. When combined with the additional ticket sales from movies like “Mission: Impossible — Dead Reckoning Part One,” “Spider-Man: Across the Spider-Verse,” and “Sound of Freedom,” this weekend might emerge as the highest-grossing of the year thus far. Movie enthusiasts can expect an impressive showcase of box office power as these highly anticipated films drive audiences to theaters, setting the stage for a record-breaking cinematic weekend.

Amid a series of disappointments from recently released big-budget movies like “The Flash” and “Indiana Jones and the Dial of Destiny,” the domestic box office eagerly welcomes this newfound excitement generated by “Barbie” and “Oppenheimer.” Both films have reignited audience interest, leading major movie chains to report robust ticket sales for the weekend. In response to the overwhelming demand, additional showtimes have been added to accommodate eager moviegoers. This promising turn of events is a much-needed boost for the industry, signaling a potential rebound and renewed enthusiasm among audiences for cinematic experiences.

Around 40,000 members of the AMC Theatre loyalty program have already secured their tickets for back-to-back viewings of “Barbie” and “Oppenheimer” on the same day. The National Association of Theatre Owners estimates that the combined same-day attendance for both films will exceed 200,000 moviegoers. This remarkable level of interest and pre-bookings bodes well for a thriving box office weekend, indicating a significant turnout and enthusiastic response from audiences for these highly anticipated movies.

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Siya has a master’s degree in Marketing and editor with passion. He holds 7 years’ experience in this field. She holds a keen interest in the know-how of what is brewing in healthcare and science.

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