In the past few years, where adversity has limited Apple’s Indian business primarily to its smartphone portfolio, it has now successfully managed to cope with the pressure. Headquartered in Cupertino, in the year 2021, this company has stepped up its bets on India.
With sales booming in its second-largest portfolio (Mac), the company has announced new plans to take advantage of growing consumer interest for premium computers, tablets, and over-the-top content. As part of its first major announcement for the year, Apple CEO Tim Cook has introduced the iMac, iPad Pro, Apple TV 4K, Airtag, and the iPhone 12 in new colors. Previously, where Indian consumers had to wait a long time for new brands of Apple, now the company is bringing the entire range to the local market for the new iMac, two iPads and iPhone 12 and 12 mini variants of US, UK, China, and Japan. Likewise, orders can be made from April 30.
Unlike the iPhone 12 range, this time Apple has kept its prices tight. The 24-inch M1 iMac has been introduced with a starting price of Rs 119,900, similar to its 512GB MacBook Air, while the M1 iPads (11 and 12.9 inches) are priced at Rs 71,900 and Rs 99,900 as before.
Availability of these products has been made at a critical time in India. With these new iMacs and iPads, Apple has introduced its much-awaited M1 chipset in two product ranges. Demand for Mac has grown rapidly in the local market since its 13-inch MacBook Air and Pro offering last year.
Data from IDC showed that in the calendar year 2020, where total PC sales in India decreased by 6.4 percent, MacBook sales registered a growth of 24.4 percent year-on-year, with Apple’s participation in the Indian market increasing. 3 percent.
According to IDC India assistant research manager Jaipal Singh, last year, Apple registered good growth in the PC market and is intact in 2021. He said, ‘Most professionals are working from home, increasing demand rapidly for high-performance notebooks such as the Mac. Apart from this, online education has also encouraged the purchase of new tablets. These factors are helping Apple grow faster in India.
Indeed, high demand for Macs has made its reach easier for most consumers since the mid-2020s. But still, only a few models of the M1 Mac are available on major e-commerce channels like Amazon and Flipkart. As per estimates, in India, Apple sold more than Rs 4,000 crore of MacBooks and iMacs in 2020, higher than many noted notebook brands except Dell and HP.