The market researchers from CIRP have analyzed the iPhone sales figures for the 2nd quarter of 2021. Number one is a big surprise – in the truest sense of the word: the 6.7-inch giant iPhone 12 Pro Max makes itself comfortable at the top. Together with the iPhone 11. The numbers refer to the USA.
Both front runners each have a 23 percent share of all iPhones sold from May to June 2021. This means, among other things: Around every fourth Apple cell phone sold during the period was an iPhone 12 Pro Max (for testing). On the one hand, this is understandable because it is without question the best iPhone currently available. But: It is also the most expensive and costs almost twice as much as the equally popular iPhone 11.
Curiously, two very different models are very popular with customers. On the one hand, the iPhone 12 Pro Max is a high-end model. On the other, the slightly older iPhone 11 (for review), which is aimed at users who don’t spend too much, but still want a good smartphone.
In general, however, a trend towards more expensive Apple models can be observed, according to market researchers. iPhone buyers would have spent on average more money on their new device than in previous quarters. In addition, there is currently a change again earlier: While customers from all manufacturers have recently been holding onto their cell phones for longer, a trend reversal can now be seen with iPhones.
The cell phones exchanged as part of trade-in programs have become younger on average – and the iPhones bought for them have become more expensive, for the first time in a long time.
Where there are winners, there are usually losers. And so it is in this case too. The last most unpopular iPhones were the older iPhone XR and the iPhone 12 mini. The compact model hardly seems to lure anyone behind the stove in the USA, as was already evident in earlier reports. In Germany, however, there seems to be an interest in the small device. In our editorial office, too, some people use it as a private cell phone.